In 2020, more than 158 million people in the U.S. used disposable razors, and that number continues growing each year. Because razors are sharp and made of mixed materials, they (and the plastic packaging they typically come in) are not recyclable and end up in landfills.
Harry’s was created to be different from other shaving companies, and in their Miami for Design Week showcase, they demonstrated how packaging can be another standout feature of their personal care products.
Popular shaving brand Harry’s made a splash on Instagram with a post featuring their “magically appearing” razor. The video shows their product pouch being held under the faucet and dissolving to reveal a new razor concept made from 100% recycled material.
Harry’s worked with SmartSolve to create their branded water-soluble pouch for this project. Their goal was to bring science and design together to make a zero-waste package for their permanent razor handle.
Frank Zaremba, Designer at Harry’s, shared, “The event went great and people really loved the experience of running the packaging under the faucet! It was one of our biggest hits for Harry's on Instagram ever.”
While this product is not currently available for purchase, consumers are abuzz about this razor that is not only made from 100% recycled materials, but can also be recycled again after use. There’s also a lot of chatter about the dissolvable packaging it comes in.
SmartSolve’s water-soluble pouches, also known as dissolvable pouches or sachets, are made of bio-based wood pulp fibers that disperse completely in water with no adhesive residue. The pouch shape is retained by a heat-seal coating, and once it comes in contact with water, the dispersion process begins. The adhesive completely dissolves while the wood pulp fibers begin to separate and return to their original bio-based state.
The 3X15 pouch material from SmartSolve has passed the GD4 flushability tests used to certify toilet paper and wipes, meaning the material is safe to go down the drain. The dissolved pouch material is also safe for the environment and fish, meeting marine biodegradation standards and the EPA’s Ecological Risk Assessment.
The personal care and beauty industry produces more than 120 billion units of packaging worldwide every year – most of which is not recyclable. Cardboard takes about 2 months to decompose in landfills, while plastic can take up to 1,000 years, with some types never decomposing. SmartSolve’s dissolvable packaging gives brands the potential for zero-waste practices and provide an eco-friendly alternative to single-use plastics.
Beyond environmental considerations, water-soluble pouches provide unique branding capabilities. When brands leverage SmartSolve’s water-soluble technology and share their products on social media platforms, they’ve seen a major boost in engagement. In addition to Harry’s, female personal care brand Daye has seen massive success on social media from campaigns featuring SmartSolve’s flushable, “disappearing” pouches, exposing a global audience of eco-conscious consumers to their products.
According to Flexible Packaging, “One sustainable packing trend to watch out for in 2022 is the use of lesser materials. Businesses are steering away from using excessive materials in their packaging and only using materials that actually serve a purpose.”
Harry’s dissolving razor packaging is just one of many applications for SmartSolve’s water-soluble materials. Get in touch with our team or request a sample to see what our pouch solutions can do for your brand.
Andy Katz-Mayfield and Jeff Raider founded Harry’s in 2012 because they were tired of overpaying for over-designed razors. They wanted simple, high-quality products at a fair price and decided to do something about it. Harry’s flagship product is razors with blade refills that come in a recyclable box.
Harry’s launched its subscription service in 2013 and has grown to offer shave, body, face and hair products for men. As part of their mission to stand out from other men’s brands, they donate 1% of sales to charitable organizations promoting better mental health care for men. Follow Harry’s on Instagram for updates on how they’re re-imagining razors and other everyday household items.